Branding and Idenity
Welch’s has been providing a long standing line of products since 1869 and continues to add to it’s list with a variety of flavors and
types of products it provides. The Welch’s rebrand aims to communicate it’s evolution of the brands products with a more simplified contemporary look. The rhythm and movement of the letters create a personality with a sense of being inviting. Welch’s is
no longer just an old regular heritage brand....it is fresh, fun and friendly.